Business Ethics and Managing Reputation

Trbušić, Helena (2010) Business Ethics and Managing Reputation. = Business Ethics and Managing Reputation. In: MOTSP2010, 2nd International Scientific Conference Management of Technology – Step to Sustainable Production, 02.-04.06.2010., Rovinj; Croatia.

Dummy article.pdf - Draft Version Jezik dokumenta:English

Download (79kB) | Preview


The paper deals with the concept of business ethics and its relationship to social responsibility as a framework for contemporary business practice. The text examines the paradoxes of combining interest-dominated economic activity with ethically responsible behaviour in the context of societal normativity. Adherence to certain ethical standards in relation to all stakeholders contributes to positive reputation important for the economic success of a company. A (re)structuring of organizational culture – on the basis of Ronald Sims’ description of short and long-term measures for building a positive reputation – is recommended for achieving viable standards for ethically acceptable corporate behaviour.

Item Type: Conference or Workshop Item (Lecture)
Keywords (Croatian): social responsibility; business ethics; organizational culture; reputation
Subjects: SOCIAL SCIENCES > Sociology
Divisions: 700 Department of Industrial Engineering > 730 Chair of Sociology
Indexed in Web of Science: No
Indexed in Current Contents: No
Date Deposited: 17 Aug 2015 08:21
Last Modified: 17 Aug 2015 08:21

Actions (login required)

View Item View Item


Downloads per month over past year

Nema podataka za dohvacanje citata