Procjena i odabir ideja u procesu inovacije proizvoda – rezultati empirijskog istraživanja

Stevanović, Milan and Marjanović, Dorian and Štorga, Mario (2016) Procjena i odabir ideja u procesu inovacije proizvoda – rezultati empirijskog istraživanja. = Idea assessment and selection in product innovation - The empirical research results. Tehnički vjesnik : znanstveno-stručni časopis tehničkih fakulteta Sveučilišta u Osijeku, 23 (6). pp. 1707-1716. ISSN 1330-3651. Vrsta rada: ["eprint_fieldopt_article_type_article" not defined]. Kvartili JCR: Q3 (2016). Točan broj autora: 3.

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The process of innovation takes significant resources, and therefore it is of great importance for companies that want to recognize the ideas with high innovation capacity as early as possible, and in a transparent manner, with the least necessary amount of expert knowledge. Current research indicates that companies often carry out the selection of ideas ad hoc or intuitively, and that only a small number of companies have defined the methods for ideas assessment and evaluation. In doing so, such problems as imprecise definition of the variables used in the evaluation process of the capacities of ideas, undefined metrics and interaction variables will arise. In order to determine the practical points of view in this area, a study was conducted in the form of a survey on a representative sample of Croatian companies which have product innovation in their production program. The survey is aimed at determining what motivates companies to innovate, and the ways in which companies carry out the assessment and selection of ideas. Through a thorough study of the literature, a set of variables that are commonly used in the idea capacities assessment for product development have been defined, and the survey tried to establish the practical significance of individual variables for the participants of the process. This paper presents the results of the study.

Item Type: Article (["eprint_fieldopt_article_type_article" not defined])
Keywords (Croatian): product innovation, idea management, idea evaluation, idea selection
Divisions: 100 Department of Design > 110 Chair of Design
Indexed in Web of Science: Yes
Indexed in Current Contents: No
Citations JCR: 0 (19.03.2018.)
Quartiles: Q3 (2016)
Date Deposited: 15 Apr 2016 10:07
Last Modified: 19 Mar 2018 12:37

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