Techniques of Quality Management in Teams: Brainstorming

Stepanić, Josip and Božić, Jasmina (2014) Techniques of Quality Management in Teams: Brainstorming. = Techniques of Quality Management in Teams: Brainstorming. In: With & Within Complex Systems. Business Systems . BSR Laboratory, Avellino, pp. 30-43. ISBN 1499140436

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Abstract

Brainstorming technique is described, various contexts of its application are presented, and its prerequisites are evaluated. Brainstorming is both a quality management technique and skill, and also a complex phenomenon that entails thorough understanding of social, cognitive, economic, pragmatic, cultural, communicational and other factors that influence its course. In the paper this phenomenon is analysed in the broader framework of dialogue, as a widely known and used, as well as a gravely criticised and much disputed method of breaking hierarchical pattern relationships and reaching creative solutions by walking along the thin line of ‘co-opetition’ where cooperation and competition merge and are combined in a higher synthesis. In the article brainstorming is analysed primarily for researchers and modellers of brainstorming as group work phenomenon.

Item Type: Book Section
Keywords (Croatian): brainstorming, quality management, teams
Subjects: SOCIAL SCIENCES > Sociology
Divisions: 800 Department of Quality > 820 Chair of Non-Destructive Testing
Date Deposited: 06 Jul 2016 14:48
Last Modified: 12 Sep 2018 07:57
URI: http://repozitorij.fsb.hr/id/eprint/6191

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