Managing New Product Development Projects Using Lean Startup Approach

Tödtling, Marko and Hegedić, Miro and Štefanić, Nedeljko (2017) Managing New Product Development Projects Using Lean Startup Approach. = Managing New Product Development Projects Using Lean Startup Approach. In: 2nd International Scientific Conference LEAN Spring Summit 2017, 1.-2.6.2017., Šibenik, Hrvatska.

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Current trends on the market, such as mass customization, high competition, short product life cycles and constantly changing customer needs ask for a different approach to project management in the development of the new products. Therefore, an ability to quickly adapt to changes in the client needs and wishes, concise documentation comprising only key elements are in general today's must-have in a term of efficient and effective project management. This paper proposes a new model for project management, primarily for new product development projects, based on Lean startup approach. The authors present a model whose key elements and phases were recognized through the literature review, and which afterwards was tested by conducting a case study on a single project. Further research should include application of this model to various types of projects in various types of industry and observation of the correlations between them, as well as conducting a more detailed research on elements of the model, such as project charter or project plan documentation.

Item Type: Conference or Workshop Item (Lecture)
Keywords (Croatian): Project management, lean startup, project management model, customer interviews
Subjects: TECHNICAL SCIENCE > Mechanical Engineering
Divisions: 700 Department of Industrial Engineering > 720 Chair of Production Control
Indexed in Web of Science: No
Indexed in Current Contents: No
Date Deposited: 17 Jan 2018 08:08
Last Modified: 17 Jan 2018 08:08

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